Dew aims to transform the concept of pelvic floor well-being and workout routines through a compassionate and interactive mobile app experience enhanced with gamification elements. For this project, I created the logo, translated the brand into UI screens, illustrated game screens, and badges.
Client:A large manufacturing tech company
Role + Responsibilities:
Visual Designer + logo design, UI design, illustration
1. BRAND AND ILLUSTRATIVE ELEMENTS
Our client was looking for a brand with a calming presence and a simple, clean, graphic logo that was inspired by natural elements. Out of the many options presented this one, that I designed, is the working logo they moved forward with. It is followed by all of the options we presented.
2. DIGITAL EXPERIENCE
Example screens that show calibration, lesson structure for a weekly routine, and stat analysis. The UI is clean but expressive.
I illustrated these game screens to embody the calming and holistic feeling of the game. The natural elements are abstracted to be geometric and expressive.
4. IN USE
Brand design and creative direction fitting into a large conglomerate.
Building a playful brand voice.
Bringing brand design into UI and animation.