DEW
Dew aims to transform the concept of pelvic floor well-being and workout routines through a compassionate and interactive mobile app experience enhanced with gamification elements. For this project, I created the logo, translated the brand into UI screens, illustrated game screens, and badges.
Client:
A large manufacturing tech companyDuration:
3 monthsRole + Responsibilities:
Visual Designer + logo design, UI design, illustration

1. BRAND AND ILLUSTRATIVE ELEMENTS
Our client was looking for a brand with a calming presence and a simple, clean, graphic logo that was inspired by natural elements. Out of the many options presented this one, that I designed, is the working logo they moved forward with. It is followed by all of the options we presented.



2. DIGITAL EXPERIENCE
Example screens that show calibration, lesson structure for a weekly routine, and stat analysis. The UI is clean but expressive.

3. ILLUSTRATION
I illustrated these game screens to embody the calming and holistic feeling of the game. The natural elements are abstracted to be geometric and expressive.


4. IN USE

I learned...
Brand design and creative direction fitting into a large conglomerate.
Building a playful brand voice.
I grew...
Bringing brand design into UI and animation.