DEW
The challenge:
Crafting a brand and UI that simplifies a device designed for pelvic floor well-being and workout routines. This is achieved through a compassionate and interactive mobile app experience enriched with gamification elements, complemented by a contemporary, clean, lively yet peaceful brand.Role + Responsibilities:
Visual Designer + logo design, UI design, illustrationClient:
NGKDuration:
3 months![](https://freight.cargo.site/t/original/i/506f9e5a8c78bed6beada3354ae30c18038a646733baf4e5a00d977a4c2d0041/dewmain.png)
1. BRAND AND ILLUSTRATIVE ELEMENTS
Our client was looking for a brand with a calming presence and a simple, clean, graphic logo that was inspired by natural elements. Out of the many options presented this one, that I designed, is the working logo they moved forward with. It is followed by all of the options we presented.
![](https://freight.cargo.site/t/original/i/8732d950acde5ff3e2ba894a2d71c70fd8ed31294ec57b5cd93de9a5d9b54397/Frame-578229.png)
![](https://freight.cargo.site/t/original/i/fb4b9e3064522aa5d16072fc199d2dafb12a41f6d15836a260ef8f9a6be8d41f/-.png)
![](https://freight.cargo.site/t/original/i/44bf84d88b79dace5f38866379cd4809311a0ef8440136263a19c24972a0c6d7/logos.png)
2. DIGITAL EXPERIENCE
Example screens that show calibration, lesson structure for a weekly routine, and stat analysis. The UI is clean but expressive.
![](https://freight.cargo.site/t/original/i/e2c2bbf4f807779f6ff890f6f4037e71d02041f785b7a8805f70e75cf8c14e44/dew-hero-screens.png)
3. ILLUSTRATION
I illustrated these game screens to embody the calming and holistic feeling of the game. The natural elements are abstracted to be geometric and expressive.
![](https://freight.cargo.site/t/original/i/642389bebdf63511fd7e23fdb1673a8daea67e6d36e28861c4497fb9624cab91/Hero-health-and-wellness.jpg)
![](https://freight.cargo.site/t/original/i/f6a0246431b6ed3eea0f59b50ba936b70860e29de50919e74c448bae335f9cfe/illustration-split.png)
4. IN USE
![](https://freight.cargo.site/t/original/i/982e2b1c3d7a32d4772072c107118f91622361b9c8d65531ec8b79011c0c5994/6364a0e7f99de47a3dcb6edd_Rectangle-5ngk-p-2600-1_edited_edited.jpg)
I learned...
Brand design and creative direction fitting into a large conglomerate.
Building a playful brand voice.
I grew...
Bringing brand design into UI and animation.