DEW


Dew aims to transform the concept of pelvic floor well-being and workout routines through a compassionate and interactive mobile app experience enhanced with gamification elements. For this project, I created the logo, translated the brand into UI screens, illustrated game screens, and badges.

Client:

A large manufacturing tech company

Duration:

3 months

Role + Responsibilities:
Visual Designer + logo design, UI design, illustration




1. BRAND AND ILLUSTRATIVE ELEMENTS

Our client was looking for a brand with a calming presence and a simple, clean, graphic logo that was inspired by natural elements. Out of the many options presented this one, that I designed, is the working logo they moved forward with.  It is followed by all of the options we presented. 






2. DIGITAL EXPERIENCE

 
Example screens that show calibration, lesson structure for a weekly routine, and stat analysis. The UI is clean but expressive. 





3. ILLUSTRATION

I illustrated these game screens to embody the calming and holistic feeling of the game. The natural elements are abstracted to be geometric and expressive.






4. IN USE







I learned...


Brand design and creative direction fitting into a large conglomerate.

Building a playful brand voice.

I grew...


Bringing brand design into UI and animation.