Dew

The challenge:

Crafting a brand and UI that simplifies a device designed for pelvic floor well-being and workout routines. This is achieved through a compassionate and interactive mobile app experience enriched with gamification elements, complemented by a contemporary, clean, lively yet peaceful brand.

Role + Responsibilities:

Visual Designer + logo design, UI design, illustration

Client:

NGK

Duration:

3 months

1. BRAND AND ILLUSTRATIVE ELEMENTS

Our client was looking for a brand with a calming presence and a simple, clean, graphic logo that was inspired by natural elements. Out of the many options presented this one, that I designed, is the working logo they moved forward with. It is followed by all of the options we presented.

2. DIGITAL EXPERIENCE

Example screens that show calibration, lesson structure for a weekly routine, and stat analysis. The UI is clean but expressive.

3. ILLUSTRATION

I illustrated these game screens to embody the calming and holistic feeling of the game. The natural elements are abstracted to be geometric and expressive.