WOMENS HEALTH AND WELLNESS DEVICE | BRANDING, APP DESIGN, AND USER RESEARCH
This project is for a health and wellness device named Dew. Dew aims to transform the concept of pelvic floor well-being and workout routines by fostering a sense of empowerment and solidarity among users through a compassionate and interactive mobile app experience enhanced with gamification elements. For this project, I created the logo, translated the brand into UI screens, and illustrated game screens and icon badges.
CLIENT: LARGE MANUFACTURING AND TECHNOLOGY COMPANY
DURATION: 9 WEEKS
BRANDING
Our client was looking for a brand with a calming presence and a simple, clean, graphic logo that contained natural elements. Out of the many options presented this one that I designed is the working logo they moved forward with.
LOGO OPTIONS
COLOR PALETTE
HERO SCREENS
Example screens that show calibration, lesson structure for a weekly routine, and stat analysis.
I illustrated these game screens to embody the calming and holistic feeling of the game. The elements are largely geometric and expressive.
