GET DIRTY

While there is this amazing resource of an on campus farm that gives students the resources and experience, it is barely known. This project aims to teach the students on campus about the farm.

Role + Responsibilities:

Designer + illustration, exhibition design, content development

Client:

The UW Farm

Duration:

1 month

1. BRAND AND ILLUSTRATION

The brand takes the homegrown feeling of the farm and brings in natural elements to encourage students to participate in farming. The illustrations take inspiration from block printing and the wordmark is hand drawn.

2. ZINE

Given as a handout at the installation, this zine, teaches visitors about the farm and encourages them to grow produce at home.

3. INSTALLATION

A layout of the installation itself. The visitors are guided through with education first, potting, picking, and then washing and cleaning. Led there by vegetable signs on campus.