The challange: To create a compelling and recognizable fashion brand so that people want to not only wear the clothes, but to embody the brand itself. To do this, the logo and visual identity needed to be redesigned to evoke the fun and sophisticated personality of the clothing. 


3 months

Role + Responsibilities:
Brand Designer + type design, icon design, copywriting

I learned...

Creating a custom wordmark.

Writing a playful brand voice.

I grew...

Implementing branding into different formats.