The challange: To create a compelling and recognizable fashion brand so that people want to not only wear the clothes, but to embody the brand itself. To do this, the logo and visual identity needed to be redesigned to evoke the fun and sophisticated personality of the clothing.
Role + Responsibilities:
Brand Designer + type design, icon design, copywriting
Creating a custom wordmark.
Writing a playful brand voice.
Implementing branding into different formats.