katie
cowin

PLAYGROUND

The challenge:

Creating a brand exploration for large retailer looking to expand with a new venture in the kids and baby space. They wanted a playful, vibrant, but elevated brand feeling.

Role + Responsibilities:

Visual Designer + logo design, icon design, UX/UI, brand design

Client:

Gap

Duration:

2 months

1. LOGO AND ICONS

I initiate my brand design process by focusing on the logo and expressive elements. This approach ensures a cohesive feel across all brand elements, allowing even small icons to convey as much expression as the logo itself.

2. DIGITAL EXPERIENCE

 

Flows created for a customized mobile experience that is both playful and convenient. The UI incorporates the bold branding and playful voice. This digital experience integrates everything a parent might need and more into their shopping experience, including registries. 

3. BRAND EPHEMERA

Incorporating the playful brand voice along with the joyful illustration style into something that parents would consider fun.

I learned...

Brand design and creative direction fitting into a large conglomerate.

Building a playful brand voice

I grew...

Bringing brand design into UI and animation.