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This brand exploration was designed a for large retailer looking to expand with a new venture in the kids and baby space. They wanted a playful, vibrant, but refined brand to compete with other retailers.
Team: Eclair Junchaya, Alex D'Agostino, Emma Hasselar, Lonnie Tapia, Carlos Sandoval
Wordmark and Alternate logos
I made a playful swooshing wordmark that influences the other elements of the brand.
Some example flows from the proposed Playground app.
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