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EMERGING BRAND | RETAIL BRAND DESIGN
This brand exploration was designed a for large retailer looking to expand with a new venture in the kids and baby space. They wanted a playful, vibrant, but elevated brand feeling.
CLIENT: A LARGE U.S. RETAILER
DURATION: 7 WEEKS

WORDMARK AND ALTERNATE LOGOS
I designed a playful swooshing wordmark that influences the other elements of the brand.



HERO MOMENTS
Flows created for a customized mobile experience that is both playful and convenient.

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