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Emerging Brand

This brand exploration was designed a for large retailer looking to expand with a new venture in the kids and baby space. They wanted a playful, vibrant, but refined brand to compete with other retailers.

Client: Retail

Team: Eclair Junchaya, Alex D'Agostino, Emma Hasselar, Lonnie Tapia, Carlos Sandoval


Wordmark and Alternate logos

I made a playful swooshing wordmark that influences the other elements of the brand.


Hero Moments

Some example flows from the proposed Playground app.

totebag mockup.png
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