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EMERGING BRAND | RETAIL BRAND DESIGN

This brand exploration was designed a for large retailer looking to expand with a new venture in the kids and baby space. They wanted a playful, vibrant, but elevated brand feeling. 

CLIENT: A LARGE U.S. RETAILER

DURATION: 7 WEEKS

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WORDMARK AND ALTERNATE LOGOS

I designed a playful swooshing wordmark that influences the other elements of the brand.

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HERO MOMENTS

Flows created for a customized mobile experience that is both playful and convenient. 

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